Choosing the Right Packaging for Your Beverages
As we all know, bottles come in all shapes, sizes, and colors, but how do you know which packaging option is best suited for your drinks and beverages?
Just like choosing the right company for your business, your packaging type and design play a crucial role in the functionality of your product. Whether you opt for a round PET bottle or an oval-shaped bottle, the packaging is the first thing your customer sees. So when the quality, functionality, convenience, or any of the detrimental factors goes wrong it could have a great impact on the product as well as the brand as a whole. With the wrong packaging, you can lose the interest of your customers.
Optimizing Packaging According to Product!
In short, everything is dependent on your product packaging. So in order to reap the multi-fold benefits in the course of your business and brand building. It is all about packaging your unique product that appeals to your audience in a creative way, it could also mean a lot to your business for survival in a crowded and competitive market.
Another thing to note here, serving your beverages in packaging meant for food or cosmetics may not benefit your product or brand. The material also plays an important role here. It is all about optimizing your packaging styles which will offer great product presentation, protection, and a boosted customer experience.
Choose A Reusable Plastic Bottle
Most of the PET bottle manufacturers encourage you to welcome a bottle that can be reused and does not react with the ingredients at the same time, giving the content longer shelf life. It is an easy action you can take to improve your health immediately and help the planet at the same time.
Most often, brands wonder what is the benefit of this? The reason being it is convenient to grab a plastic bottle on the go. As well as purchasing a reusable bottle is a necessary first step to address the problem of plastic waste.
How to Choose What’s the Best Bottle for You?
The Product: This factor will help clear most of the aspects here! To narrow down your packaging here is what you need to ask yourself: What are you selling? Is it a beverage or a salad dressing? What are the ingredients? This will help you determine whether there are any logistical musts for your product packaging. Something that is fluid, you might go for a custom packaging solution like a round PET bottle or something that is out-of-the-box.
Your Customer Base: It’s human nature to grow attached to things if they are comfortable. Small details can greatly influence a bottle’s ease of use. Do you have customers who will need something large for a long trip or smaller for maximum portability? It is best to go for manufacturers who have a huge selection of bottles, offer the same versatility as well as a sleek curved edge. Above everything, a product’s packaging should appeal to its ideal consumer, it’s important to know who that consumer is before you start the design process.
Selling Medium: Are your products going to be displayed in the supermarket? Or does a major chunk of your customers order online? If your product is going to be sold online and shipped across the country, you will need to think about packaging differently to withstand the transportation process as well as stand out from the competition in the big-box stores.
Think about size: Size matters when it comes to product packaging. Your product will come in different sizes. So you need to keep a special focus on the size of your product packaging. Choosing the right size for your product is one of the major factors for the success of your product.
Make sure it transports well: Sometimes a product is a stand-alone, and in other cases, it represents a brand in itself. Whether you need to represent a certain brand aesthetic or just present the product, your product packaging needs to be able to travel from point A to B with ease and minimal damage for the best customer experience. Besides that packaging bottles need to be practical.
Focus on the Material: When it comes to the material, the rule of thumb is to treat your products like you will treat yourself as the right space for your product’s content has a great effect on the end result!
You might have got all the answers, and these aspects will make everything a lot easier for you. It is better to take your time to get it right than to jump in too soon.
