Make Your Product Stand Out with The Help of Plastic Bottles Suppliers in Michigan

In the beverage industry especially, you know your competition never rests. With the tactics you are constantly trying to beat them to the next big thing, polling your target market to find out how you can improve your products, and roll out innovative packaging that creates powerful emotional responses in your customers.

But have you ever thought about how your packaging design is influencing your market and the kind of impression it is making about your brand? The feel-good factor works well with product packaging also. It helps in creating a complete brand experience, boosting customer loyalty, and making a brand look good. In general, businesses see this as a cost to be paid to plastic bottle manufacturers in Michigan. But in fact, it is an opportunity to increase brand popularity, and hiring experts to do the same is a wise thing to do.

The customers walking through the aisle, their ‘first meeting’ is through packaging. It tells the brand story and speaks volumes about the quality. In fact, 70% of consumers say that packaging directly influences their buying decisions. If not, now is the absolute time to think about the ways in which your package design helps you to grow as a company.

Plastic Bottles Suppliers Michigan

Few Tips to Stir the Packaging Effect

1. Create a beautiful packaging that can be unboxed tastefully without any damage! Have you ever thought about why unboxing videos and product review reels are going viral and impacting the brand? Because the overall image of the product plays a vital role in brand awareness and marketing exercises. In such a scenario, it would be a crime to package your product in boring packaging. The minute details added to the packaging inside out from the color, and shape to size can create value by making the audience feel special!
2. Contribute to the environment by choosing sustainable materials: You might be aware by now that single-use plastics have hazardous effects on water bodies and the environment in general. Yet PET plastic is regrettably the best solution for a lot of brands and also helps in keeping the costs down and profits higher. Plus, according to the stats, around 75% of consumers are ready to pay more for recyclable packaging. Means that a brand choosing sustainable packaging can’t only work for a better tomorrow by doing its bit for the environment by choosing eco-friendly packaging but also appeal to a wider audience who supports eco-conscious consumers.
3. Choose a design that is functional yet aesthetically appealing: A good design is one that works on the practical level as well. The plastic bottle suppliers in Michigan should be able to keep the product safe, preserved until used, and should also be durable. For instance, products such as cold drinks, juices, honey, and other dry food packaging can be sold in plastic bottles, since the packaging style serves all its functions. Keeping in mind the usage of the same, the product packaging can also be creatively designed. An experienced manufacturer can assist the brand if it wants to go experimental while keeping the essence intact.
4. Understand consumer perspective and design a product that caters to your needs: One needs to involve the clients’ opinion when you try to come up with various versions of packaging design. Today, clients are aware of what is trending and incorporate the same when buying any product. Brands need to understand them with constant communication and analyzing customer behavior for the best ideas.

Reasons you need the help of Plastic Bottle Manufacturers in Michigan for creating the right packaging

1. Helps you reinforce your brand: Packaging can help you do just that and much more, product packaging will be the first impression that people will have of your brand. Your packaging design also helps to differentiate you from your competitors. Having a unique and bespoke design with minute details like font, labeling, and even reusable packaging will help you stand out on the shelf whether your product is at eye-level or online.
2. Protects your contents: By the above point it is relevant to say that following packaging trends is a safe way to get your products noticed. Good packaging also strikes the right balance between form and function- and shows off your actual product in the process. For instance, transparent bottles help to display the actual ingredients on the packaging, which will help convince ideal consumers to choose your product. Plus, packaging can also help your consumers to make an association about the kind of ‘experience’ that your products offer to people just like them. For instance, a honey bottle in bear shape that is transparent with different cap and closure colors will help create a sense that these are designed to attract kids.