Packaging Trends for Bottled Water

Smart, intelligent, and active packaging has taken over the food and beverage industry and it is growing more rapidly by the day. With many private companies beginning to tap into this market, packaging has become an integral part of a successful new launch whether it is PET juice or liquor bottles, and serves as an interface between the brand and the customer.

From keeping your content safe to attracting new customers, plastic bottle manufacturers have a huge responsibility. With the increase in the launches of new product lines and huge corporations spending a lot of money, we are bound to see some smart packaging trends. The competition in the industry because of the new emerging products is fueling this technological advancement. Plus, customers are always looking to have a unique, personalized, easy to use, and interactive experience whenever they are looking for products. For this, it is critical for companies to be always innovating and do things better by collaborating with industry-leading PET plastic bottle manufacturers to remain successful and see growth in their business.

Packaging trends leading the beverage industry:

Owning to the convenience bottle water provides to the users it is considered amongst the highest consumed beverages. Plus, the plastic packaging also makes it convenient for the transportation of water over greater distances. With bottled water and juice consumption on the rise, let’s gain an insight into the packaging trends followed by plastic bottle manufacturers that are defining this industry to ensure that your brand stays ahead of the trend:

1. Increased recyclability and environmental friendly packaging: Consumers are becoming more and more concerned and aware of this issue our world is facing when it comes to waste produced by plastics. People are recycling more, wasting less, and gravitating to buy products that come in sustainable and eco-friendly packaging. Since their conscious efforts are on the rise, companies and manufacturers of water bottles, liquor or juice bottles are seeking the use of PET bottles. These are the most widely recycled plastics worldwide since bottled water is currently the most frequently recycled type of beverage container.
2. Packaging that looks and feels premium: One prevailing packaging trend in the beverage industry is the notion of a premium product whether it is for a water bottle or juice. Think of it this way, out of the many products displayed on the shelf, how would your product stand out from the others and attract the consumer? Moreover, consumers are used to bottled water, what would make your product stand out? It’s easy, making the packaging simple yet premium which makes it memorable and makes it easy for them to spot. If your brand is looking for a way to stand out, packaging with the help of manufactures is the way to go.
3. Safe and protective packaging whether for e-commerce or retail marketing: Products with water, juice, and other forms of liquid may lead to chemical reactions because of excess moisture inside the food packaging. Plus, the use of fragile packaging material can spell disaster and render the entire box of product useless. So, a good quality, durable and shatter-proof material not only presents your item in an appetizing way, but it also protects them during transportation to ensure that they arrive at the destination in the same condition they left the manufacturing unit.

Along with innovative packaging solutions, it is important to protect products and preserve the contents throughout the supply chain during transportation, handling, and distribution. All this requires close consideration of the primary packaging, which means choosing the right plastic that will encase the individual product. For consumer protection, it is important that beverage contamination does not occur in any step of the supply chain and the packaging is designed to help increase food safety measurements.