Packaging Trends — The Use Of Round PET Bottles
Consumers spend millions each year on beverages. Packaging can decide which product sells better than others. According to the stats, consumers have come to rely on convenience, placing it above cost, and are willing to pay more for sustainable packaging and convenience features like ease of handling and stay fresh caps and closures. For instance, when you buy a drink or any salad dressing, you really don’t want it to become stale or spill from an open bag.
With this companies have also recognized the need for a variety in terms of size and materials used with respect to the liquid products and their packaging. The increased demand for premium products calls for round PET bottles that are convenient enough to match busy lifestyles.
Functionality and Versatility of Round PET Bottles
PET bottles play an important role in helping brands promote new products and creating inside the retail store a great overall experience. Want to amp up the ‘wow’ factor and encourage more impulse purchases? All you need is new packaging with signage and in-store displays.
For instance, beverage companies switching to smaller and clear PET bottles are experiencing sales growth because consumers are more likely to grab a few of the items as they are exploring through the aisle as opposed to opting for big, and bulky juice bottles or packaging. The overall branding strategy and presentation in your packaging helps inform and educate shoppers about the benefits of the product as well as maximize the features like tamper-evident rings, flip top caps, and shatterproof packaging that speaks to the customers in a tactical way as well as attracts them to buy from your brand.
Nowadays, the companies working in the food and beverage segment know how important packaging is in keeping their products fresh and protecting them from outside containment. Now with the help of reliable manufacturers, it is possible to get creative, strategic, and high-quality packaging so that your beverage in the clear PET bottles will look attractive when on shelves.
Plus, the key to fresh food and beverages is a secure oxygen barrier that protects the food from barriers like bacteria, odors, light, and moisture which is definitely not compromised in PET clear bottles. What’s more, using closures with high-integrity seals that won’t break, leak, gap or distort will ensure that the product is fresh upon purchase and consumption. Also, the flexible, durable, and shatterproof attributes of clear PET bottles will help your product survive the supply chain, whether your brand is prominent in brick-or-mortar stores or e-commerce.
Packaging Trends Ruling The Beverage Industry
Minimal packaging contributes to visual appeal: Standing out from similar products in the market is not easy. PET clear bottles make it easy for your product to be found in stores. As there is a race between brands and new brands are added to the store shelves, you need to make it easy for customers to differentiate what’s available and what’s unique that your brand has to offer. Unique, clear packaging, graphics, and great labeling are great ways to capture customers’ attention.
Flexible packaging involves sustainability benefits: Sustainability is having greater values for manufacturers and because of this brands are choosing solutions that meet the needs of their customers as well as protect the environment. For brands, allowing for fully recyclable packaging options, recyclable bottles that feature enhanced closure can contribute easily to sustainable film structures.
More the convenience, the more your customers: You get a substantial consumer segment that wants only quality products for themselves. And that’s what premium food and beverage brands don’t like to sacrifice, that is packaging convenience and functionality to attract customers. In addition, plastic is also more practical in certain situations. For instance, the on-the-go packaging that is resealable keeps the beverages free from chemical reactions as well as keeps the beverages fresher.
Round PET bottles are better than glass packaging!
When you put plastic against the glass, without a doubt the favors tip more towards PET bottles. With the benefits, it has become more widely used for food and beverages over the past few decades as the benefits are more convenient than that of glass. What makes PET plastic packaging worth consideration is the fact that glass containers are unsafe to store liquids and food, in the long run as they can outgrow bacteria and result in the growth of biofilms. Another area where PET bottles stand strong is that they are more durable than glass alternatives, which means the glass alternatives can easily break. If cost is a major factor in deciding your packaging, then also PET wins over Glass.
