PET Bottles To Make Your Products Stand Out Online

If you are thinking of launching a new product, you might have perfected the recipe for your new beverage or salad dressing, found an amazing distributor, and are all set to bring your new product to the market. But wait, have you not forgotten the most important thing?

Yes right, the packaging. Whether it is about on-the-go food, beverages, or salad dressings, the packaging is a major make or break factor when it comes to grabbing attention or in terms of overall commercial success. And when it comes to beverage packaging, there are certain requirements that need to be fulfilled. All these can really make a difference between a product being a best-seller or being forgotten.

But this is only the tip of the iceberg, you will need packaging that fulfills safety, protection, freshness, identity, and more. Following these simple requirements for PET plastic bottles will pave the great packaging. So now the question is how do you create a packaging that will intrigue visitors and your potential customers and inform them about your product while staying ahead of the packaging trends in the market?

1. You have to understand your target market to create the most effective soft drink packaging. For instance, if you are appealing to kids or adults, it is critical that you identify that and create a packaging that best fits their tastes and preference.
2. What makes customers stop and engage with a product sitting on the shelf? Beverage packaging that is easy to read, hold and eye-catching designs work wonders. 50% of a customer’s decision-making process is based solely on product packaging.
3. The property of clean and clear packaging has grown exponentially, as customers want to see through the packaging, and their packaging expectations around transparency rise.
4. The physical bottle is a crucial aspect for beverage and food packaging. For instance, an unusual tint or shape to the PET plastic bottle can give your product an entirely new vibe.

PET Bottles, A Calling Card for Online Customers

If your packaging is not unique, then it will be lost in the sea of thousands of products being sold online or on the shelves. But if your product packaging is made up of both functional and creative aspects that pop out from the crowd, then your product is more likely to get noticed. For instance, bear bottles that are honey-shaped make the product and design highly relevant and different from what many of the competitors offer.

Your packaging that is the bottle, is after all, the calling card of your business. This will give your customers a definite perception of what your brand is all about. What is the functional role that your packaging has to play? This starts from the moment the product is transported, displayed on the shelf right up to the moment the customer opens the bottle. For the packaging to be functional and appealing, the packaging should also be easy to open, and the design should make it easy to access from the packaging, quality caps, and closures making for a better customer experience.

Want to give your product a distinct and unforgettable appeal? A good packaging design company will help you reach out to your target audience- and this is only possible when you are able to appeal to their visual sense, attractive bottle shape and easily noticeable packaging are sure to attract customers and make them interested in your product.

Another important consideration is consistent packaging, which is a key factor to your product’s success, especially if your product is no different than the others available in the market. When thinking about the packaging, you need to consider a durable and shatterproof material, the color, size, and shape throughout your whole packaging line. While, if your beverage product is new and the only product available on the market, the right packaging will give your beverages or salad dressing a clear identity. Think about your packaging this way, what’s that different other products don’t have?

1. Is the packaging sustainable?
2. Is the material recyclable?
3. Cost-effective and durable packaging

The packaging should highlight whatever special aspects your brand has to offer that also supports your product features. This doesn’t mean the packaging has to be expensive or complicated either. There are many materials out there, like PET plastic bottles will keep costs down without compromising the overall quality of your product and packaging.

In the end, it is important to keep the packaging to its original look with slight changes which keeps your product safer but also allows you to connect with people on a deeper level!