Round Vs Square: Choosing the right bottle shape!
Reusable water bottles are a go-to and must-have item whether you are an athlete, adventurer, traveler, or even if you like to stay-at-home. While grocery shopping is for people on-the-go, hydration is a vital part of our lives, be it water bottle or juice, to equip yourself with a long-lasting reusable bottle to take with you everywhere.
Ever wondered why juice and water bottles are shaped round rather than a square?
When designing a product a PET bottle company goes with a lot of thoughts and processes into making your plastic bottle, in deciding the shape, and ultimately in planning its finish. Similarly, there are many plastic bottle manufacturers available when you run a simple search on the internet. Getting to deal with the right vendor is a great deal and helps a lot in the designing and packaging process.
Choosing a container:
When it comes to launching a new product, the container that the product comes in is as important as the product itself. A bottle not only holds the product, but it also affects the overall packaging and marketing goals before choosing which shape is best suited for your line of juices or sprinkle bottle. A unique packaging and bottle shape is what introduces the product to consumers, provides convenience to the consumers and helps to distinguish a product from similar items on display.
For instance, your product has a unique bottle shape. This way every time consumers walk past the shelf they will possibly see your product and would want to try it. Round and square shape, among all, is one such aspect that will draw attention to your product as it sits on the shelf, providing enough information with the labeling as well as visual stimulation and aesthetic value with the bottle shape. However, the look of the product is not the only reason to choose a bottle shape wisely when launching and marketing the product!
If you are a plastic bottle manufacturer or a beverage company looking for PET bottles, disclosed here are a few tips that would make it a lot easier for your clients and you to decide the shape of the container or bottle for their target audience.
When to choose a round bottle?
These bottles are commonly used for chemical applications but also used in the food and beverage industry. These have a very apothecary look to them and are a very well-known classic yet traditional option used by many juice brands. The color of these bottles is usually clear but can be tinted according to how you want to market the product. Moreover, the neck of the bottle can be customized according to liking and making it compatible with different enclosures.
When it comes to labeling the product and designing a logo for it, these are quite easy to apply the labels too. For water bottles or juices marketed primarily for school-going children round bottles work best as these are very easy to hold and can be accommodated in vehicles or on backpacks.
When to choose a round bottle?
Since most bottles are marketed in round shape, why not use a square juice bottle to make it stand out in the sea of round bottles for a modern and geometric look. With a square bottle, it is necessary to take into account how the bottle will be used by your customers. You can either have the label wrapped around as you would have with the round bottle or you can label one or two panels with simple text and graphics.
Note that, square-shaped bottles are more aesthetically pleasing on the shelf as they are easier to stack than the round counterparts. Milk containers are also available in squares because of the same reason as those are easier to transport and take up less space on the shelf or refrigerator.
To conclude, customer preference is important before you decide on the packaging, shape, and labeling. Round shape bottles will be best and relatively more comfortable to hold if your target customer is a fitness enthusiast, or targeted primarily for school and office-goers, this reason makes them the right choice for every product in general.
